Building Models

I've been designing packaging for a client, as part of a (very) gradual rebranding process. I had the distinct pleasure of building a live model of the prototype box. It's probably only about 70% there design-wise, but you can see the direction its going in. It's always fun to ditch the mouse and pixels and break out an exacto knife and spray mount. What you can't see is how ridiculously fragile the box is. Also - as much as I anticpated it, the shock of seeing carefully selected pantone swatches get mutilated by an RGB printer is never an easy thing to digest.

It's hard to make out Erik's awesome test photo of the water filter on the front of the box. Erik's got skillz with the camera - so if you want any glamour shots done - he's your man...